Magazine Front Cover Analysis.

Vibe Magazine

Audience and Institution

Vibe is a magazine full of music and entertainment news and updates. The magazine was founded by producer Quincy Jones. The magazine mainly features R&B and hip-hop music artists, actors and other entertainers. The magazine’s target demographic is predominantly young, urban followers of hip-hop and R&B culture.

Representation

The cover features Hip Hop icons Eminem and 50 Cent e that are stereotypical ideologies of rappers. In addition, Eminem and 50 cent are hip hop legends making them some of the biggest names in the industry. They are artist to which the audience is familiar with. Both artists are looking straight at the reader to establish a
relationship with them. However, by giving dirty looks they maintain the perception of being violent or superior which again stereotypes the artists. Both rappers are dressed in baggy clothing which may attract the urban, street, dance type social groups due to the fashion sense of the rappers.

Typography

The masthead is written in a bold and black text which again contrasts from the white background. Nothing extreme is done however the simple use of colour contrasting is effective as it makes certain things stand out. Also the masthead is written largely on the top of the page right above the artist to make it recognisable towards the audience. Above the masthead the cover line provided is written in lower case. The use of lower case letters gives a less formal effect, similarly the use of the colour orange is more informal which may mean the magazine is suitable for all ages but especially teenagers. It may be suitable for teenagers as it has connotations of youth as it is vibrant.