in my A2 media courswork i will be making a promotion package for the release of an album, to include a music promo video, together with a cover for its release as part of the digipak and a magazine advertisement for the digipak
Target audience: The genre of our video will be hip hop. It will be targeted towards all races and genders aged 16 or above.
Location: The promo video will be located in an urban area, for example a underground, dark or graffiti based place. This is because i am going for a less mainstream and a more old school style of Hip Hop. The underground scene expresses that more.
Style of Hip Hop which may be used: Poetry, Freestyle, Story telling or Hardcore Hip Hop.
Advatnges: Hip Hop allows rappers to express their emotions on certain topics such as war, poverty and drug related issues. It also allows rappers to educate people on things they may not know, for example from seeing the harsh reality of the lives some rappers live due to drugs or violence, this may put children off walking down the wrong path.
Disadvantages: Unfortunately, Hip Hop is misunderstood. In the mainstream Hip Hop associates with drugs, misogyny, and crime. This effects families as it sends disturbing and innapropriate messages towards children. Most of the time Hip Hop is looked at negatively. People tend to look at it as a cult instead of a music genre.
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