Question 2

i have used a lot of techniques to combine the style of my music video to the ancillary text. This has been show as i have made several links and resemblances between all three products. For example, i decided to utilise  particular style throughout, therefore I combined the visual aspects of the music video with my print production  (Digipak and Magazine advert). The visual aspects which was used in my music video "Lost Since Birth" was the consistent usage of dark imagery. Predominantly, the sepia effect which reflect the lyrics within the song. The sepia effect is also the effect chosen for the ancillary text. In addition to this, the clothing portrayed and props within the video are mainly black and white, plain and dull colours which is similar to the font on the Album cover. This makes the album name noticeable to the audience, hence the reason behind having it designed in large black font, highlighted in white. The colour of the fonts and digipak are also the same colours which are used in the music video. Furthermore, additionally to the colour combination throughout the productions, I also ensured the band/group name '"SUD" was highlighted throughout the three productions. This is so the music group is recognised for their individual and the team's musical abilities.

Furthermore, I decided to create a magazine in which the advertisement will be publicised in. This is due to the fact that there isnt much magazine which have adapted this hardcore style of Hip-Hop, hence the creation of the added part of the course. when doing this I looked at familiar magazines and adapted all their aspects and added extra details which would attract the precise target audience.

Midway through the production, I reached a slight dilemma. The problem was that our first video did not reach the required audience satisfaction. This video was not used as our initial one due to the fact that the lip syncing not being on point. The syncing was slightly off beat making us consider changing a variety of things. One of the questions which were asked was 'What do you think of the 'Stay Schemin Remix' video?' the first replied saying "The song was decent, but nothing special. A problem with having many people on a song is that one of the artists may be good and the other not as good". This critical reply was majorly one of the reason why I decided to change the song. I asked another the same question and he replied saying "The editing was not the best. The variety of shots where of high class and excellence however the lip syncing was not as good as it should have been. This brought down the overall rating of the video". That answer made me change the whole thing and start from the beginning.

The video can be seen on: http://www.youtube.com/watch?v=XYpPY0AeT5o (WATCH IN 1080p)

Firstly, the song did not have a specific meaning behind it. This gave me second thoughts keeping the song as it was overall. From this, I decided to change the song to the finalised one "Lost Since Birth". Secondly, when i discovered what I will be examined on, I decided to create a song which the lyrics were more media related including a vast range of Hip-Hop conventions. The song "Lost Since Birth" is more media challenged as it plays with the stereotypes of ethnic origin and their class in society. The song is educational as well entertaining. Another problem i stumbled across was that I wasn't able to get the approval of using the original instrumental. This was because the song is highly rated and is in the media a lot, making it hard for me to get in touch with the record label.