Throughout the process of my A2 media portfolio, the usage of technology was essential and extremely helpful throughout the duration of the course. However, there were several difficulties as well. For example, the magazine advertisement took me a long time to create as i wasn't experienced with using Photoshop at all, and what made it more difficult was the fact that it was programmed on the Apple Macs which were also new devices to me making me struggle throughout.
Uses of technology:
Blogger (Blogspot):
To begin with the whole A2 course is located within (www.blogger.com) meaning that technology was used right from the beginning of the course. This is a useful factor as it automatically creates a safe, organised and an easily found storage of your coursework. Also by putting the work on blogger helped us to know what we have or haven't done with ease.
Still camera:
The camera which we use to record our media product was the 'Cannon EOS 600D. This camera had everything we need to record a professional looking video. To begin with it is an 18 megapixel camera with a built in flash which allowed us to record at late time with a clear visual.
Cubase
Cubase is the software which i recorded my music on. It is a complicated process which records the voice in HD quality making it superb for professional use. However, this software belonged to the studio which also had several pieces of gadgets such as the expensive recording microphone.
Fruity Loops
Fruity loops is the software which I sampled the beat and put a little change on the instrumental. I done this by changing the drum pattern from a club song to a Hip Hop song and by changing the guitar sounds in background. This was all done by the electronic drum pad and keyboard all connected to the software
Sony Vaio
Sony Vaio is the laptop which i used to edit the media music video with. This laptop was very useful as it allowed me to edit work at home meaning that within school i could concentrate on the written work (blog) and at home i could spend long hours editing the video.
Apple Mac
Apple Mac was again a useful resource as my ancillary texts were all created on it. The magazine advertisement and the Digipak as well the magazine front cover. However, I had to learn many things as i was new to the software. A website which helped me with that was www.YouTube.com
Youtube
YouTube has to be the most crucial piece of technology used as my main piece of coursework was released and put on there. As well as this, for my research and planning I had to view many similar Hip Hop videos and analyse them to get an initial idea of what my product should look like. Additionally, after the music video was uploaded it allowed me to check on several thing such as :
The feedback from the audience. This allowed me to know that my main media product was a success, the statistics shown on YouTube also tells me that our product is successful. The 6,614 views show me that a good number of people have viewed this video, meaning that this number of people have heard the message we are trying to get through to the audience. Also, The number of likes (108) is much greater than the number of dislikes (13) proving that this product is a success as not much hatred is sent towards it. Furthermore, knowing that the video was uploaded on the 21st of January 2012 estimates the number of views to increase as they have done rapidly.
The use of technology also allowed me to track where the videos has been viewed. Statistics show that the video has been most viewed within the UK. This shows me that I have achieved what i wanted to as my objective was to educate people about circumstances happening within the communities we live in. After the UK, the video has been viewed in Sudan(Africa) a great number of time. The video addresses things from poverty to violence, problems which happen in the African continent on a daily basis. Then in third place comes Northern America and Canada. This is also an achievement to me as people who live similar lifestyles outside of the UK can relate to the music. The use of technology helped me analyse the level of success my video had reached.
However, there was a downfall within my task. Another important factor is that the use of technology helped realise if I was connecting with the right age group. Unfortunately, the age group (14-17) did not view the video as much as i had wanted them too. Nevertheless it seemed to have connected with the elder side of the public, raising awareness to people who had less of an idea about the countries problems. Also a few of the comments increased my understanding of the product being a success. A comment stated "How could someone dislike this" and the comment itself had 25 thumbs up, meaning 25 people also agreed with his statement.
Social Networks
Throughout the process i used several social networks such as Twitter and Facebook to share and promote my video with the potential target audience and other music artist. This is essential as it spreads the word throughout the net rapidly. One of the best ways of advertising a product. For instance, you see this type of advertising from companies such as the guardian. They post up interesting news on the homepage and the word spreads. Another example of this is the KONY 2012 campaign which raised awareness to millions of people in a couple of days.
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