Wednesday, 29 February 2012
Audience Research

After having an idea of people's interest in music, I decided to concentrate on my audience, so I researched the age groups that are most likely to be interested in Hip-hop music. As a result of the research, teenagers were the majority those were into Hip-hop music so would be our primary audience. So this led to me make a profile of the audience which could help us in making of the video and make it convenient for the viewers.
We want all our audience to buy our music or download the music legally, and for that we had to ensure that sufficient amount of promotion was being done, also there are other factors which influences the sale of the album:
- cover design- have to be persuasive to get the customer to buy the product
- good music
- featuring artist (not realistic in our case)
Meeting all the above requirement would reduce the illegal download of the music as we feel. This method is inspired from many of the Hip-hop artists in the industry as they've succeeded in doing so.
This graph help us with the promotion process as it shows the form of media people prefer to listen to music.
CD Front Cover Draft


Progressing from the original idea, we thought it would be rather different to do a CD cover which is unique and would differ from the usual ideas of Hip-hop album cover and yet stays in the conventions of Hip-hop.
Tuesday, 28 February 2012
SUD - Lost Since Birth - SNOW Edition
Lost Since Birth - SUD
Alternatively, myself and the group during the half term break where out and about on a snowy day and we decided that whilst we had the camera, we should record a winter version of the "Lost Since Birth" Video
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