Audience Research

 As Hip-hop being our music genre, I did some research on all the types of music genres initially. As a result, I found that majority of people are interested in "Classic Rock", however there were fairly a large amount of people who finds "Hip-op/Rap" enjoyable. The audience for our video will be mainly males although we expect some females to be into it as well.

After having an idea of people's interest in music, I decided to concentrate on my audience, so I researched the age groups that are most likely to be interested in Hip-hop music. As a result of the research, teenagers were the majority those were into Hip-hop music so would be our primary audience. So this led to me make a profile of the audience which could help us in making of the video and make it convenient for the viewers.

We want all our audience to buy our music or download the music legally, and for that we had to ensure that sufficient amount of promotion was being done, also there are other factors which influences the sale of the album:

• cover design- have to be persuasive to get the customer to buy the product
• good music
• featuring artist (not realistic in our case)

Meeting all the above requirement would reduce the illegal download of the music as we feel. This method is inspired from many of the Hip-hop artists in the industry as they've succeeded in doing so. 

This graph help us with the promotion process as it shows the form of media people prefer to listen to music.